Insights & Blog — Digital Systems, SEO & AI Search
What TikTok’s Algorithm Rewards (And Why Follower Count Doesn’t Matter)
In a world where digital media has invaded the way we live, interact, and function, tactics that are used to draw people into content — whether physical or digital — has also shifted. Attention is currency, and the posts that people choose to interact with are the…
Pavlov’s Dog, Keywords, and the Timing Problem in PPC
Most people think PPC works because of clever headlines or aggressive bidding. It doesn’t. It works because the right words show up at the right moment — when someone is already primed to act. More than a century ago, Ivan Pavlov demonstrated this with a bell, a bowl…
How Open WebUI Interfaces Help Build Knowledge Capital for Organizations & HR
In a world overflowing with data, organizations face a critical challenge: how to transform scattered information into valuable, usable knowledge. Enter Open WebUI interfaces — powerful, customizable AI-driven portals that create contextual conversations, preserve…
🧮 Math-First Approach
Modeling Conversion Values for Non-eCommerce Funnels: A Practical Guide In many performance campaigns—especially those for services, appointments, or referrals—traditional eCommerce-style conversion tracking falls short. There’s often no clear “purchase” to assign…
Effective Digital Marketing Tactics For 2024
In the dynamic landscape of digital marketing, staying ahead of the curve is crucial for businesses aiming to effectively engage and convert their target audience. As we step into 2024, several key digital marketing tactics have emerged as game-changers….
The Importance of Landing Pages
A landing page is like a storefront in the online world. It’s the first page that potential customers ‘walk into’ when they click on your ad, email link, or search engine result. Just like how an organized and visually appealing storefront can attract customers, a…
Using Generative AI with Google Ad Scripts to Add Fresh Content to PPC Ads
I’m constantly updating our client’s Google Ad PPC campaigns with fresh content (mostly headlines and descriptions) to fuel Google’s AI with more variations in order to improve overall campaign performance. So, I set out on a quick experiment to see how fresh content…
The SEO Advantages of using LiteSpeed Web Server for WordPress sites
A LiteSpeed server is a type of web server software that is designed to handle and serve web pages and other internet content quickly and efficiently. It is a popular alternative to the more commonly used Apache web server. LiteSpeed is known for its speed and…
Is ChatGPT a good tool to accomplish digital marketing objectives?
As an AI language model, ChatGPT is not a tool designed specifically for accomplishing digital marketing objectives. ChatGPT is designed to generate human-like text based on the input it receives, and it can provide information and guidance related to digital…
Creative Growth Ideas For A Small Digital Marketing Agency Startup
Partner with other small businesses: Partner with other small businesses that complement your services. For example, if you specialize in social media marketing, partner with a web design agency or a content marketing agency to offer a full suite of digital marketing…
Digital Marketing Strategies for Start-ups
Get the most out of your digital marketing with Xblu – the smart and witty digital marketing agency. At Xblu, we understand that for start-ups and medium sized business, time is money. That’s why we offer quick digital marketing tactics to help you get the most out of…
Best practices in UX for dealer locators in 2021
Dealer locator software has significantly evolved in sophistication over the last 5-10 years. Historically, a relatively stagnant feature set dominated the user experience. This includes a basic zip-code search with radius, results with names and phone numbers and not…
Replace your complex bar chart with a dot plot to make it better understood
Replace your complex bar chart with a dot plot to make it better understood The alternative to bar charts that works well with complex data Photo by Sharon McCutcheon on Unsplash Bar charts are used for nearly every situation, which means sometimes you’re struck by…
Global Insights Briefing: Cautious optimism
Global Insights Briefing: Cautious optimism Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends. While people are more optimistic…
Investing in creativity: A necessity for business transformation
Investing in creativity: A necessity for business transformation Susie Walker / March 2021 Susie Walker is the Head of Awards at Cannes Lions International Festival of Creativity. Here, she shares how creative transformation is necessary for business growth and…
Maximizing every click
“Maximizing every click” is the name of a strategy I employed at G2, intending to capture users when they landed on our site. I’ve been a big advocate of the notion that it’s harder to come by traffic. First, the barrier to content creation is lower than ever before,…
What is Web3? The Decentralized Internet of the Future Explained
The Evolution of the Web The web has evolved a lot over the years, and the applications of it today are almost unrecognizable from its most early days. The evolution of the web is often partitioned into three separate stages: Web 1.0, Web 2.0, and Web 3.0. What is Web…
Supercharge Google Search Ads with Behavioral Science
Alistair Rennie and Sian Davies have been analyzing the “messy middle” of the consumer purchase journey since 2019. Their latest research shows how behavioral science can be used to increase the effectiveness of Search ads. Consumers contend with a huge amount of…
Aurora UI — New Visual Trend for 2021
UI design and especially its more artistic, visual side is constantly evolving. While most current products repeat the same, trusted and well-known IA patterns, UI and the Value Proposition are the biggest differentiators the product can have. Nobody is going to try…
How brands and athletes are tapping into changing viewing habits to connect with fans
In the world of sports, the game may stop when the clock runs out, but the fandom doesn’t. Last year, when live events were delayed and seasons were shortened, fans turned to YouTube to get their sports fix: streaming highlights, nostalgic games, and content from…
Build your own workout app in 5 steps—without coding
With the holidays behind us and a new year ahead, it’s time to reset our goals and find ways to make our lives healthier and happier. This time last year, like many people, I decided to create a more regimented exercise routine and track my progress. I looked at…
Start the year with new video measurement and reporting features
As 2021 begins, we’re still adapting to new ways of life, whether it’s working from home or streaming the latest TV shows and movies directly from our living rooms. In this new environment, businesses are also learning how to achieve goals while working more…
Cloud Covered: What was new in Google Cloud in December
December marked the end of a tumultuous year, one that brought new challenges to work, school, and home. At Google Cloud, we helped our customers respond to the challenges and prepare for opportunities in the coming year with new tools, resources, strategies and…
How Hex Code Colors Work
No matter what kind of coding project you are undertaking, chances are that at some point you’re going to start working with colors. This is particularly true if – as many people do – you learn to code using HTML to design web pages. When you first start out designing…
What “Digital Wellbeing” Means to Material Design
Promote wellbeing by focusing on fundamental needs, not just clicks Illustration by Jaedoo Lee “Digital wellbeing” is the state of satisfaction you feel when technology positively supports your health, happiness, and prosperity. In an ongoing series of…